PROJECT NAME · 2026
The world's first project name
A short TLDR of the project — what it is, who it's for, and the single sentence that makes someone want to keep scrolling.
ROLE
UX / UI Designer
TIMELINE
e.g. 8 weeks
TEAM
e.g. 1 PM, 2 Eng
SKILLS
Research, UI/UX, Prototyping
THE PROBLEM
A one-sentence statement of the problem, framed the way it actually hurt people.
Expand on the context — how you know this was a real problem, what evidence you had, and why it mattered to solve
RESEARCH
What we looked at
Summarize the landscape — competitors, existing behavior, or prior data that shaped your point of view.
KEY INSIGHTS
The one insight that changed the direction of the project, Write it the way you'd say it out loud.
PAIN POINT 01
"I don't know where to start,"
PAIN POINT 02
"This takes too long to figure out."
PAIN POINT 03
"I'm not sure if I am doing this right."
IDEATION
Coming up with directions
Note the range of directions you considered and why you moved past the ones that didn't make the cut.
THE SOLUTION
Walking through the final flow