UI / UX
User Research
Graphic Design

Figma
Miro
Adobe Illustrator

CHALLENGE

GOALS

Research

UNDERSTANDING THE USERS

Understanding how Venmo's current users feel about the product helps me as a designer define what creative solutions could be implemented and improved for the app. I wanted to understand how the app is primarily used, which features were most often used or overlooked, and the common issues users had faced. To fulfill these research goals, I looked over the customer reviews on the App Store, carried out 1-on-1 interviews, and conducted a survey that was completed by 28 participants.

The sample of users I polled gave me important qualitative data and accounts of personal experience, while the interviews helped me better understand the potential for Venmo to grow.

Strengths

The product's ease of use was a major feature that current users appreciated most. Users loved how simple it was to use the app and how quickly they were able to send/receive money from their friends. Users often described the experience as "seamless" and "convenient".

Weaknesses

Although users found the social media aspect of the app to be interesting and fun, the general consensus was that it felt "out of place" and that it wasn't an essential feature. Another point of dissatisfaction was that most users did not care for the transaction activities between people they did not know. Users would describe the global feed as "useless" and stated that it was not something they would ever check.

Opportunities

One of the primary reasons why Venmo was used was in order to split bills and checks during outings. However, there was no feature within the app to do so. Many users pointed out that they had to manually do this by some other means outside of the app. Additionally, since the app was primarily used in group situations, there was definitely a need to be able to create groups and help organize varying amounts of payments.

MEET ISABELLE MASON

My next step of my process involves building empathy, which helps me understand what added features might the users benefit most from. In order to do so, I created the following user persona based off of my research findings.

Define

BRAINSTORMING

Using insights from my research and Isabelle's empathy map, I created the following table in order to draw out potential new features for Venmo.

DESIGN PRINCIPLES

My overall approach to this redesign was to improve the user experience of the app without changing the convenience that it offers. Here were my key principles:

• Replace the global feed with the ability to create and maintain groups in order to improve Venmo's social experience.
  
• Help users split expenses.
  
• Help users easily keep track of who they need to repay.

Ideation

USER FLOW

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Enim nec dui nunc mattis enim ut tellus elementum sagittis. Semper auctor neque vitae tempus quam pellentesque nec. Molestie ac feugiat sed lectus vestibulum mattis ullamcorper velit sed. Morbi leo urna molestie at elementum.

WIREFRAMES

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Enim nec dui nunc mattis enim ut tellus elementum sagittis. Semper auctor neque vitae tempus quam pellentesque nec. Molestie ac feugiat sed lectus vestibulum mattis ullamcorper velit sed. Morbi leo urna molestie at elementum.

MID-FIDELITY PROTOTYPE

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Enim nec dui nunc mattis enim ut tellus elementum sagittis. Semper auctor neque vitae tempus quam pellentesque nec. Molestie ac feugiat sed lectus vestibulum mattis ullamcorper velit sed. Morbi leo urna molestie at elementum.

FEEDBACK

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Enim nec dui nunc mattis enim ut tellus elementum sagittis. Semper auctor neque vitae tempus quam pellentesque nec. Molestie ac feugiat sed lectus vestibulum mattis ullamcorper velit sed. Morbi leo urna molestie at elementum.

What went well?

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Enim nec dui nunc mattis enim ut tellus elementum sagittis. Semper auctor neque vitae tempus quam pellentesque nec. Molestie ac feugiat sed lectus vestibulum mattis ullamcorper velit sed. Morbi leo urna molestie at elementum.

What could be improved?

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Enim nec dui nunc mattis enim ut tellus elementum sagittis. Semper auctor neque vitae tempus quam pellentesque nec. Molestie ac feugiat sed lectus vestibulum mattis ullamcorper velit sed. Morbi leo urna molestie at elementum.

HIGH FIDELITY PROTOTYPE

REFLECTION

Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!

NEXT STEPS

Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!

GET IN TOUCH

contact@alisonshum.com